INTRODUCTION
After a visual re-branding, brand guidelines are a very useful resource to achieve branding that is universal and consistent hence an online brand guideline is essential. Digitizing the style guide guarantees that anyone involved in producing content and communication has access to the latest version of the identity.
WAKENCY is an on-demand recruitment platform that matches and connects relevant talent with flexible work opportunities across industries and domains.
DESIGN STRATEGY
Usability and accessibility were two main focus areas of the user experience. To provide immediate access, download options were placed on the images with their usage rules alongside. This made the guideline an all-encompassing repository and a rule book for users. It guides users to the answers of their brand query with logic-based answers. The website not only house’s the brand guidelines, but also demonstrates easy processes to follow and provides checkpoints to ensure that these rules have been adhered to.
To expand the revised identity the guideline, collaterals were built for visual reference. By having a digital brand guideline, the brand could easily funnel requests, and saved up to 30% of their time on administration tasks.
