Scent Sutra is a pioneer in introducing artistic perfumes to the Indian elite. Understanding the need to tell a story, and to answer the millennial consumer’s search for authenticity was the main focus for re-designing.

Scent Sutra is a pioneer in introducing artistic perfumes to the Indian elite. Understanding the need to tell a story, and to answer the millennial consumer’s search for authenticity was the main focus for re-designing.

Scent Sutra is a pioneer in introducing artistic perfumes to the Indian elite. Understanding the need to tell a story, and to answer the millennial consumer’s search for authenticity was the main focus for re-designing.

CONTEMPORARY TILT

Dossier-Design Approach

Dossier-Design Approach

With scent sutra my approach was more contemporized rather than traditional, to stray away from their exsisting identity. The Dossier was the main deliverable which creates a mood associated with the perfume through its visual language. Just like the perfume it aims to transcends the ordinary experiences of life into extraordinary. Ingredient illustrations, cultural footprints and textures are used, to tell the story of exquisite craftsmanship to an avant-garde olfactory experience.

Collaterals

Collaterals

The visiting card and the zine giveaway’s are designed keeping the mono-chromatic scheme of the brand intact. The deliverables are minimalistic but with love to details and execution.

Want to work together?

Feel free to shoot me a message to say hi, ask questions, or chat about potential collaborations!

insiyahjawadwala96@gmail.com

Want to work together?

Feel free to shoot me a message to say hi, ask questions, or chat about potential collaborations!

insiyahjawadwala96@gmail.com